Service · Website
Web Signature. Your website, designed from scratch.
A new website for your clinic, your agency, your school or your hotel, written in your clients’ languages, Chinese included. I lead it myself from strategy to launch, and deliver it fast on mobile and hosted in Switzerland. Built for one thing: turning visits into appointments.
Who it is for.
- Your website no longer matches what you offer, and your clients notice before they ever write to you.
- Your clients speak several languages, and your website only speaks well to them in one.
- You want appointments, viewings or interviews booked on the website itself, without going through the telephone.
- You would rather the person who designs your website be the one who answers you, from the first call to launch.
What it includes.
Strategy and architecture.
I decide with you what each visitor must understand and do, and which pages make that happen. I set it down in a script that you approve before design begins.
Native copy in your languages.
Written for the clients of each market, not translated word for word. And always Simplified Chinese, with its own typography and its own price and date formats.
Photo and video direction.
I define which images each page needs and what each one must convey, and I direct the production so that your clinic, your properties or your campus look as they really are. Production is quoted separately, at a fixed price, and you approve it before anything is shot.
Bespoke design and development.
No templates. Every page is designed from scratch for your brand and your audience, and built to measure.
Booking on the website.
Your client chooses a day and time on the website itself and receives confirmation by email. Without a call.
Local SEO.
Each language is optimised for its own searches, so that you are found in your city and in your language.
Fast on mobile.
All three of Google’s Core Web Vitals in the green, measured on mobile before delivery.
Legally compliant.
Forms and cookies compliant with the nFADP and GDPR. For clinics, copy that also respects the Swiss rules on medical advertising: objective, with no promise of results.
Hosted in Switzerland.
On servers in Switzerland, under Swiss data protection law, even if your business is in Spain.
How we work.
- Before signing
Strategic Diagnostic.
I study your website, your competitors and how you win clients, and we go through it in a 50-minute call. That is where the scope and the fixed price of your website come from.
- Weeks 1 and 2
Strategy and script.
I write what each visitor must understand and do on each page, and prepare the photo and video direction. Nothing is designed until you have approved the script.
- Weeks 3 to 5
Design.
I design the pages around the real copy, starting with mobile. Once you approve the design, the second payment falls due.
- Weeks 5 to 8
Build and languages.
I build the website, write each language version and connect the booking. Before going live, I measure speed on mobile and review legal compliance.
- Weeks 8 to 10
Launch.
I publish the website, test every form and every booking in every language, and hand it over in working order. The final payment comes with the launch.
How payment works.
- 50%On signatureCHF 10,000 · €10,700
- 30%On approval of the designCHF 6,000 · €6,420
- 20%At launchCHF 4,000 · €4,280
What you have at the end.
- Your website live in the agreed languages and in Simplified Chinese.
- The script for every page, in writing.
- Online booking working on the website itself.
- Core Web Vitals in the green, with the mobile measurement.
- Forms and cookies compliant with the nFADP and GDPR.
- The website hosted on servers in Switzerland.
What it does not include.
- The AI concierge that looks after your clients at night and at the weekend, on the website and on WhatsApp. That comes with Signature + AI Concierge.
- Maintenance, ongoing SEO and improvements after launch. That is the Ongoing Partnership.
- Fixing an existing website without rebuilding it. That is what the Rescue Sprint is for, in three to four weeks.
- A more compact website, of up to eight pages in two languages and Chinese. That is what Web Essential is for, from CHF 13,000.
The seven services
- AuditStrategic DiagnosticWhere every website project begins. I study your website, SEO, competitors and how you win clients, we go through it in a 50-minute call, and the plan is yours to keep.CHF 3,500›
- AutomationAutomation AssessmentFor the website you already have. I study how it is built and what can be automated with AI, and set out in writing how and at what fixed price, within a week.CHF 2,000›
- RescueRescue SprintFor the website that is already costing you clients. Key pages, speed, SEO and lead capture, put right in three to four weeks without starting over.From CHF 6,000 to 9,000›
- WebsiteWeb EssentialThe essentials of your website, made to the same standard. Up to eight pages, in two languages and Chinese, in five or six weeks, at a fixed price.From CHF 13,000›
- WebsiteWeb SignatureA new website, designed from scratch in your clients’ languages, with online booking, local SEO and hosting in Switzerland. Eight to ten weeks, at a fixed price.From CHF 20,000You are here
- Website + AISignature + AI ConciergeThe Web Signature plus an AI concierge that answers, books and qualifies in six languages, on the website and on WhatsApp. Ten to twelve weeks, at a fixed price.From CHF 32,000›
- ContinuityOngoing PartnershipYour website, maintained and improved every month after launch. Local SEO, visibility in AI assistants, content and the concierge, with a monthly report and review with me.From CHF 3,500 a month›
Questions
What I am often asked.
If your question is not here, we will answer it in the diagnostic call.
What does the final price depend on?
My websites start at CHF 13,000 with Web Essential and at CHF 20,000 with Web Signature. The final price depends on what your website has to do: how many pages, in how many languages, and whether it books, sells or answers for you. I set it in writing at the end of the Diagnostic, and it does not change. With a smaller budget, the scope shrinks, never the price.
How is it paid, and what is separate?
In three payments on a fixed price: 50% on signature, 30% on approval of the design and 20% at launch. If the scope changes along the way, it is quoted before the work is done, never after. Photo and video production is separate: photographer, video, drone, retouching and travel. The direction is included; the production is quoted at a fixed price and you approve it before anything is shot, with half paid in advance, because photographing a clinic does not cost the same as photographing twenty properties. The rights to use the images become yours, in writing.
Why start with the diagnostic?
Because I cannot give you a fixed price without first studying your website, your competitors and how you win clients. The Strategic Diagnostic costs CHF 3,500 or €3,750 and is deducted in full from the Web Signature.
Which languages will my website be in?
Your clients’ languages, and always Simplified Chinese as well. In Zurich or Zug, German and English are usually enough; in Geneva, French and English; in Marbella, Spanish and English. Each version is written as if it were the original.
Who do I deal with during the project?
With me. I design and lead every project personally. The person who designs your website is the one who answers you.
Does it work for a clinic, with its advertising rules?
Yes. Swiss law on the medical professions requires advertising to be objective and not misleading. I write the copy to that standard, with no superlatives or promises of results, and your medical director reviews it before it goes live.
What happens after launch?
If you would like me to keep looking after and improving the website, the Ongoing Partnership covers maintenance, hosting, local SEO and content, with a report and a strategic review every month. The minimum term is six months.
Before I design your website, I study your business.
Start with the Strategic Diagnostic: we go through it together in a 50-minute call and, if you go ahead, it is deducted in full from your Web Signature.