Service · Website
Web Essential. The essentials of your website, to the same standard.
A new website for the company that needs fewer pages, not less quality. Up to eight pages, in two languages and Simplified Chinese, fast on mobile and hosted in Switzerland, in five or six weeks. The scope changes, never the standard.
Who it is for.
- Your company needs a new website, and what it has to say fits into a few well-made pages.
- You work mainly in two languages, and you want your website to read as if it were written in each one, not translated.
- You already have much of the copy and the photographs, and you need someone to put them in order and give them the form they deserve.
- You want a website worthy of a great brand, with a scope that fits the size of your company.
What it includes.
Up to eight pages.
The ones that decide whether a client writes to you, chosen with you in the Strategic Diagnostic. If more are needed, I tell you before the price is fixed.
Two languages, and Chinese.
Your clients’ two languages, written for each market, and always Simplified Chinese, with its own typography and its own price and date formats. Each further language at a fixed price.
Your copy, edited.
I start from what you already have. I put it in order, edit it and rewrite it where needed, so that each page says one thing and says it well.
Designed to your brand.
On the studio’s design system: typography, grid, components and animations already proven on mobile, adapted to your brand. It is not a template you will recognise on another website, and what I make for you is never reused for anyone else.
Contact and bookings.
A form that reaches your team the moment it is sent, or the booking tool you already use, connected on the website itself.
Technical and local SEO.
Titles, descriptions, headings and language versions done properly, so that you are found in your city and in each language.
Fast on mobile.
Google’s three Core Web Vitals in the green, measured on mobile before delivery.
Compliant with the law.
Forms and cookies compliant with the nFADP and GDPR.
Hosted in Switzerland.
On servers in Switzerland, under Swiss data protection law, even if your business is in Spain.
How we work.
- Before signing
Strategic Diagnostic.
I study your website, your competitors and how you win clients, and we go through it in a 50-minute call. From it come the pages, the languages and the fixed price.
- Week 1
Content.
I gather your copy and your photographs, decide with you what goes on each page and edit the copy before any design.
- Weeks 2 and 3
Design.
I design the pages on the real copy, starting with mobile. You have three rounds of changes, and your approval triggers the second payment.
- Weeks 3 to 5
Build and languages.
I build the website, prepare each language version and connect the form or your bookings. Before publishing, I measure speed on mobile and check legal compliance.
- Week 5 or 6
Launch.
I publish the website, test every form in every language and hand it over working. The final payment comes with the launch.
How payment works.
- 50%On signatureCHF 6,500 · €6,950
- 30%On approval of the designCHF 3,900 · €4,170
- 20%At launchCHF 2,600 · €2,780
What you have at the end.
- Your website published, up to eight pages, in two languages and in Simplified Chinese.
- The form or your booking tool, working in every language.
- The Core Web Vitals in the green, with the mobile measurement.
- Technical and local SEO for each language.
- Forms and cookies compliant with the nFADP and GDPR.
- The website hosted on servers in Switzerland.
What it does not include.
- A script written from scratch, photo and video direction, or a custom booking system of its own. That is Web Signature.
- More than eight pages. If your website needs them, what it needs is a Web Signature, and I will tell you so in the diagnostic.
- The AI concierge that looks after your clients at any hour. That comes with Signature + AI Concierge.
- Looking after the website after launch. That is what the Web Essential maintenance plan is for.
The seven services
- AuditStrategic DiagnosticWhere every website project begins. I study your website, SEO, competitors and how you win clients, we go through it in a 50-minute call, and the plan is yours to keep.CHF 3,500›
- AutomationAutomation AssessmentFor the website you already have. I study how it is built and what can be automated with AI, and set out in writing how and at what fixed price, within a week.CHF 2,000›
- RescueRescue SprintFor the website that is already costing you clients. Key pages, speed, SEO and lead capture, put right in three to four weeks without starting over.From CHF 6,000 to 9,000›
- WebsiteWeb EssentialThe essentials of your website, made to the same standard. Up to eight pages, in two languages and Chinese, in five or six weeks, at a fixed price.From CHF 13,000You are here
- WebsiteWeb SignatureA new website, designed from scratch in your clients’ languages, with online booking, local SEO and hosting in Switzerland. Eight to ten weeks, at a fixed price.From CHF 20,000›
- Website + AISignature + AI ConciergeThe Web Signature plus an AI concierge that answers, books and qualifies in six languages, on the website and on WhatsApp. Ten to twelve weeks, at a fixed price.From CHF 32,000›
- ContinuityOngoing PartnershipYour website, maintained and improved every month after launch. Local SEO, visibility in AI assistants, content and the concierge, with a monthly report and review with me.From CHF 3,500 a month›
Questions
What I am often asked.
If your question is not here, we will answer it in the diagnostic call.
How does it differ from Web Signature?
The quality is the same. What changes is how much the website does and how much work goes into it. Web Essential has up to eight pages, two languages and Chinese, starts from your copy and photographs and is designed on the studio’s system. Web Signature has its own script, photo and video direction, all your languages and its own booking system, and is designed from scratch.
How much does it cost?
From CHF 13,000 or €13,900, at a fixed price with 50/30/20 payments. The exact figure depends on the pages, the languages and what the website has to do. I set it in writing at the end of the Strategic Diagnostic, and it does not change.
And if my website needs more?
If the diagnostic shows that you need more than eight pages, more languages, your own script, a photo shoot or a custom booking system, what you need is a Web Signature, and I tell you before the price is fixed. With a smaller budget, the scope shrinks, never the standard.
Why start with the diagnostic?
Because I cannot give you a fixed price without first studying your website, your competitors and how you win clients. The Strategic Diagnostic costs CHF 3,500 or €3,750 and is deducted in full from the Web Essential.
What happens after launch?
You can take the Web Essential maintenance plan: hosting in Switzerland, updates and security, backups, speed monitoring and up to two hours a month of small changes, for CHF 1,250 or €1,340 a month, with a minimum of twelve months. If you prefer to host it yourself, I hand it over with everything you need.
Who do I deal with during the project?
With me. I design and direct every project personally. The person who designs your website is the person who answers you.
Before I design your website, I study your business.
Start with the Strategic Diagnostic: we go through it together in a 50-minute call and, if you go ahead, it is deducted in full from your Web Essential.