Service · Audit
Strategic Diagnostic.
You run a private clinic, a luxury estate agency or a boarding school, and before investing you want to know what your website is costing you in clients. Over two weeks I study your website, your SEO, your competitors and how you win clients. We go through it together in a 50-minute video call, and you keep a prioritised action plan, in writing.
Who it is for.
- Your website is a few years old, and you are not sure whether to fix it or start again.
- You get visits but few enquiries, and no one has been able to tell you why.
- You are about to invest in your website and would rather decide with a plan in hand than with quotes that cannot be compared.
- You want to work with me on your website. Every website project starts here.
What it includes.
Your website, through your client’s eyes.
I go through it on mobile and on desktop, in every language, as someone about to contact you would. I note where they hesitate and where they leave.
Speed, measured.
Google’s Core Web Vitals, measured on mobile on the pages that matter, and what is holding them back.
SEO in your languages.
How Google reads you: indexing, titles, structure and language versions. And the local searches where your competitors appear and you do not.
Your competitors.
The ones your clients genuinely compare you with: what they promise, how they show their prices and how they ask for contact.
Your lead flow, end to end.
I follow an enquiry from the first visit to your team’s reply. Forms, bookings, WhatsApp, response times: wherever a client slips away, I point it out.
The legal side, in view.
Forms and cookies read with the nFADP and the GDPR in mind and, for a clinic, your copy weighed against the rules on medical advertising. It does not replace your lawyer, but it tells you what to ask.
A 50-minute video call.
With me, and with anyone you wish to bring from your team. I show you what I found on your own website and answer your questions.
A written action plan.
Prioritised by impact: what to do this month and what can wait. It is yours, whether or not you commission anything afterwards.
How it works.
- Day 1
Booking.
You leave your website and sector, pay for the diagnostic through a secure payment page and, once payment is confirmed, choose the date of the call.
- Weeks 1 and 2
Study.
I study your website, SEO, competitors and lead flow. You need not prepare anything; if you give me read access to your analytics, the work gains precision.
- Week 2
The call.
50 minutes by video call, with me. I show you what I found, in order of importance, and we decide together what comes first.
- End of week 2
The plan.
You receive the prioritised action plan in writing. If you decide to continue with me, the diagnostic fee is deducted in full from the service you commission.
How payment works.
Today, the Strategic DiagnosticCHF 3,500
If you then hire Web SignatureCHF 16,500 / €17,650
What you have in hand.
- A report on what I found in your website, SEO, competitors and lead flow.
- A 50-minute video call with me.
- A prioritised action plan in writing, which you can carry out with whoever you choose.
- If I recommend a service, its scope and its fixed price.
- The diagnostic fee, deducted in full from any later service.
What it does not include.
- Changes to your website. The diagnostic says what to do; doing it is the work of the Rescue Sprint or a Web Signature.
- Legal advice. I point out what deserves a review, and your lawyer has the final word.
- Monthly follow-up. Measuring and improving your website month after month is the Ongoing Partnership.
The seven services
- AuditStrategic DiagnosticWhere every website project begins. I study your website, SEO, competitors and how you win clients, we go through it in a 50-minute call, and the plan is yours to keep.CHF 3,500You are here
- AutomationAutomation AssessmentFor the website you already have. I study how it is built and what can be automated with AI, and set out in writing how and at what fixed price, within a week.CHF 2,000›
- RescueRescue SprintFor the website that is already costing you clients. Key pages, speed, SEO and lead capture, put right in three to four weeks without starting over.From CHF 6,000 to 9,000›
- WebsiteWeb EssentialThe essentials of your website, made to the same standard. Up to eight pages, in two languages and Chinese, in five or six weeks, at a fixed price.From CHF 13,000›
- WebsiteWeb SignatureA new website, designed from scratch in your clients’ languages, with online booking, local SEO and hosting in Switzerland. Eight to ten weeks, at a fixed price.From CHF 20,000›
- Website + AISignature + AI ConciergeThe Web Signature plus an AI concierge that answers, books and qualifies in six languages, on the website and on WhatsApp. Ten to twelve weeks, at a fixed price.From CHF 32,000›
- ContinuityOngoing PartnershipYour website, maintained and improved every month after launch. Local SEO, visibility in AI assistants, content and the concierge, with a monthly report and review with me.From CHF 3,500 a month›
Questions
What I am often asked.
If your question is not here, we will answer it in the diagnostic call.
Why is the first call not free?
Because it is not a sales call. I come to it with two weeks of work on your website, your competitors and your lead flow, and you leave with a plan that serves you even if we never speak again. A free call could only ever be a general conversation. If you then commission any service, the CHF 3,500 is deducted in full.
Can I go straight to a new website?
No. Every website project begins with the diagnostic, because that is where we see what is really needed. It may be a new website, or a rescue of a few weeks may be enough, and that cannot be known without first studying yours. If you only want to automate the website you already have, the study is a different one: the Automation Assessment.
And if I commission nothing afterwards?
You keep the report and the plan. They are written so that your team, or another provider, can act on them without me.
What do I need to prepare?
Nothing is required: your web address is enough for me to begin. If you give me read access to your visitor statistics and tell me how many enquiries you receive, the plan will be more precise.
Is it useful if I have no website yet, or a very recent one?
Yes. If it is recent, it tells you whether it delivers what you paid for. If you have none yet, I study your competitors and how clients reach you today, and the plan becomes the starting point for the new one.
Who sees what you find?
You and I. What I learn about your business stays within this work and never reaches another client, as in Swiss private banking.
Before you change your website, know what to change.
Book the Strategic Diagnostic: CHF 3,500 or €3,750, fixed price, deducted in full from any service you commission afterwards.